Kirk Cox for Delegate
How we helped Kirk Cox control his narrative, re-brand his candidacy, and launch an effective offensive against his Democrat challenger.
As Speaker of Virginia’s House of Delegates, Kirk Cox had a solid record of accomplishments and a well-funded campaign to launch his defense against Democrat challenger Sheila Bynum Coleman. However, his leadership role also put a huge target on his back from Democrats, both in-state and nationally.
The campaign team took the opportunity to control the airwaves early with positive messaging reintroducing Cox to the electorate, and focusing his branding on his career as a teacher and coach. The goal of this strategy was to identify Cox not as Speaker of the House, but just as “one of us.”
The second phase of the ad campaign focused on Sheila Bynum Coleman’s controversial comments about removing resource officers from school safety protocol. Not only was this a key point among critical voter groups (suburban moms), but it also served as a perfect contrast to long-time educator, Kirk Cox.
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